Join Erinn Cottman for a free live session designed for principals, assistant principals, instructional coaches, and other school leaders who want to strengthen coaching systems and drive better instructional outcomes.
Live sessions offered weekly in April
Choose your April date below when completing your registration
April 8
April 16
April 22
April 29
6:00 PM ET
If your school has invested in instructional coaching but classroom practice still looks the same, you’re not alone.
School leaders often notice patterns like:
• Teachers receive feedback but nothing changes in the next lesson
• Coaching meetings feel supportive but not impactful
• Walkthrough data shows the same instructional gaps month after month
• Coaches are busy, but instructional practice isn’t improving
This doesn’t mean your coaches aren’t working hard. It usually means the coaching system itself has lost clarity.
This is where most schools start to experience coaching drift.
These challenges are incredibly common — and they usually stem from a hidden systems problem. Even if you can't attend live, register anyway and I'll send you the replay.
Content example:
Instead of a clear system for improving instruction, coaching can become:
• Informal conversations instead of targeted feedback
• Strategy sharing instead of observation-based coaching
• Support without accountability for instructional change
When this happens, leaders invest time and resources into coaching — but classroom instruction doesn’t move.
In this training, Erinn will unpack the patterns behind this problem and help leaders understand what must change for coaching to actually improve teaching.
• The three most common reasons instructional coaching fails to improve teaching practice
• How coaching systems drift even in strong schools
• The difference between supportive coaching and coaching that actually changes instruction
• A leadership framework for resetting coaching clarity across your school
• Practical steps leaders can take to strengthen coaching impact immediately
At the end of the session, attendees will have the opportunity to book a Instruction Development Strategy Call to discuss how these ideas could apply to their school or district.
Erinn Cottman is the founder of Erinn Cottman Teacher Development and a nationally recognized consultant supporting schools in building coaching cultures that improve instruction and retain teachers.
Her team has partnered with school systems including:
• KIPP Metro Atlanta
• Atlanta Public Schools
• Cristo Rey Network
• The Kindezi Schools
Erinn works directly with instructional leaders to build coaching systems that move beyond evaluation and produce measurable improvements in classroom practice.
Working with Erinn has been highly effective. She brings a rare combination of strategic insight, intentional coaching design, and consistent follow-through. Erinn provides clear, actionable feedback and structures coaching cycles to build both confidence and competence. She balances strong support with high expectations, ensuring accountability while fostering professional growth. Her ability to push individuals beyond their comfort zones while remaining deeply supportive results in meaningful development and sustained improvement in practice. - Dr. Kelly Gunn, Executive Director Kindezi
Working with Erinn and her team has been nothing short of transformational. Their hands-on approach, honest yet supportive coaching, and deep presence in our building have made our work more meaningful and impactful. Instruction is improving, data conversations are stronger, and our coaching practices have reached a new level of effectiveness. They didn’t just tell us what to do—they worked alongside us, modeling best practices and ensuring we had the tools and confidence to sustain the growth. The only thing we’d ask for is more time with them! Their support has truly helped us move the needle forward for our educators and scholars. - Stephanie Hodges, Centennial Academy Principal